The internal frameworks we run with every creator we sign at Foxy Studios. Persona, content, funnel, voice, trajectory. Ten pages, no fluff, designed to live in your phone.
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Three layers — archetype, arc, edge. Why most creators only build the first one, and why the third is the one that gets paid.
The four-format portfolio. Hook brings new eyes, world builds the universe, trust makes buyers, conversion moves them off-platform.
Free → follow → premium → DM → sale. The conversion math at each step, the healthy ranges, where most leaks actually happen.
Tone, vocabulary, cadence. Why "just be yourself" is the worst advice in the industry — and what to do instead.
Three signals that tell you whether you're building a brand or riding an algorithm gift. The one most creators get wrong.
All five frameworks condensed onto one screenshot-saveable page. Designed for the lock-screen creators we work with.
"The creators who compound aren't the ones who post more.
They're the ones who decided more."
If you ran the frameworks on yourself and the gaps were clearer than the wins, that's exactly when most creators we sign reach out. We do this work with a small roster — apply for a call and we'll see if it's a fit.
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